Longevity Is the New Luxury: What It Actually Costs in 2026
From CHF 37,500 at Clinique La Prairie to €9,000 at Palazzo Fiuggi. WMJ maps the real prices, the real offer, and who is…
Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed
The HBO Harry Potter series premieres December 25, 2026 with a $300M/season budget. No luxury house has claimed it yet. …
Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002
Chanel's new Margot Robbie campaign directed by Michel Gondry quotes Kylie Minogue's 2002 visual language. WMJ analyses …
LVMH Stock 2026: Should You Buy, Hold or Sell MC.PA?
LVMH is down 28% from its 2023 peak. Morgan Stanley, Goldman Sachs, and UBS have all revised their targets. WMJ gives yo…
Chanel Price Increases 2026: Investment Logic or Brand Erosion?
Chanel's Classic Flap has increased in price 14 times since 2020 from $5,200 to $10,800. WMJ analyses whether the strate…
Why Richard Mille Costs More Than a Ferrari: The Complete Investment and Collector's Guide 2026
A Richard Mille starts at €300,000. A Ferrari 296 GTB starts at €320,000. One appreciates faster. WMJ explains the engin…
Watches and Wonders 2026: Every Major Launch Analysed
Watches and Wonders 2026 presented over 40 brand collections. WMJ's post-show analysis covers every major launch, the se…
Watches and Wonders 2026: Every Major Launch Analysed
Watches and Wonders 2026 presented over 40 brand collections. WMJ's post-show analysis covers every major launch, the se…
Demna at Gucci: Can the Man Who Saved Balenciaga Rescue a €6 Billion Brand in Crisis?
Gucci lost €3.8B in revenue in two years. Demna Gvasalia is the answer Kering chose. Here's why the bet is bigger and ri…
Luxury Brands on Social Media in 2026: The Paradox of Presence Without Selling
How Hermès grows 18% with 2M followers while Jacquemus needs 5M TikTok fans to reach €700M. The social paradox that's re…
LVMH vs Kering 2026: A Monarchy Consolidates While a Conglomerate Searches for a New Model
LVMH posted €80.8B in revenue while Kering's operating profit fell 33%. Two luxury empires, two fundamentally different …
Patek Philippe vs Audemars Piguet Royal Oak 2026: Two Markets, One Language
The Patek versus AP debate is not really a debate about watches. It is a debate about two distinct conceptions of capita…
