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Fashion

Fashion weeks, red carpet, designer collections and luxury brand culture.

Fashion

Vogue World Chooses Milan. This Is Why It Matters.

On September 22, Galleria Vittorio Emanuele II becomes the stage for Vogue World's fifth edition the first time in Italy. The theme hand versus artificial intelligence is not a d...

Read Article19 August 2026

Moschino's Bet on Disruption

Loris Messina and Simone Rizzo founders of the now-liquidated Sunnei will debut at Moschino during Milan Fash...

Weshmind Journal18 August 2026

Why Prada Speaks First

Prada confirmed the 2:00 p.m. slot on September 22 the first show of Milan Fashion Week SS27. The brand that ...

Weshmind Journal18 August 2026

The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed

The Devil Wears Prada 2 opens May 1. But the real story isn't the plot it's what the film reveals about how th...

Weshmind Journal10 April 2026

Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002

Chanel's new Margot Robbie campaign directed by Michel Gondry quotes Kylie Minogue's 2002 visual language. WMJ...

Weshmind Journal24 March 2026

Chanel Price Increases 2026: Investment Logic or Brand Erosion?

Chanel's Classic Flap has increased in price 14 times since 2020 from $5,200 to $10,800. WMJ analyses whether ...

Weshmind Journal24 March 2026

Milan Fashion Week September 2026: Dates, Shows and the Designers That Actually Matter

From September 16 to 22, 2026, Milan returns as the global fashion capital. Confirmed shows, key designers and...

Weshmind Journal23 March 2026

Loro Piana 2026: The Most Valuable Brand Nobody Talks About And Why That Is the Point

Prices up 67% since 2019. Revenue estimated at €1.6-1.9B with EBIT margins above 35%. Loro Piana's new CEO fac...

Weshmind Journal22 March 2026

Alessandro Michele at Valentino 2026: When Two Universes Learn to Speak the Same Language

Michele left Gucci for the most unexpected destination. Two years in, his Valentino has solved the hardest pro...

Weshmind Journal22 March 2026

Milan Fashion Week FW 2026: The Business Intelligence Behind the Shows

Milan Fashion Week Fall 2026 was not about trends. It was about which Italian houses have a viable commercial ...

Weshmind Journal16 March 2026

Brunello Cucinelli 2026: The Luxury Brand That Turned Philosophy Into Profit

Brunello Cucinelli has built a billion-euro empire on cashmere, philosophy, and a refusal to grow too fast. In...

Weshmind Journal15 March 2026

Quiet Luxury 2026: The Brands Winning With Silence and Why It Will Last

Quiet luxury is not a trend. It is a structural shift in how the wealthiest consumers signal status. In 2026, ...

Weshmind Journal15 March 2026
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