When AI Tells Fashion's Story, Who Decides What Stays?

Michael Kors Is Betting the Turnaround on Being Michael Kors Again

The Next Luxury Winners Won't Be the Biggest Brands. They'll Be the Most Desirable.

What Kering Refuses to Cut

LVMH's Succession Problem Is Now a Valuation Problem

Is Moncler Betting Against the Market?

The Luxury Industry in 2026: Why the Market Is Splitting in Two

Milan Fashion Week 2026: The Real Test for Luxury Brands

In Focus

Why Luxury Is Betting on Jewelry, Not Handbags

What Is LVMH Actually Betting On? The 2026 Prize Winners Reveal the Next Luxury Signals

The LVMH Prize Jury Is More Powerful Than Anyone It Photographs

Why Luxury Is Quietly Betting on Jewelry, Not Handbags

Stories of the Day

Venice 2026: The Festival That Became Luxury's Marketplace

Why Prada Group Picked the Quiet Reformer for Versace

Off-White Without Ib Kamara: The Verdict on Four Years of Stewardship

John Galliano and the 2027 Met Gala: Rehabilitation, Interrupted

Missoni SS27: The First Show Without the Family

WMJ Outlook 2030

Where luxury is actually headed by 2030: ownership, customer, and cultural authority, read through the data and WMJ's own archive.

Luxury's Next Ownership Cycle Won't Be Defined by Who Inherits the Houses. It Will Be Defined by How Well They Transfer What Made Them Valuable

Luxury May Not Have a Customer Problem by 2030. It May Have a Customer-Size Problem

Luxury's AI Risk by 2030 Might Not Be That It Happens Too Fast. It Might Be That It Arrives on Schedule and Finds Fashion Unprepared

Milan Fashion Week SS27

Alexander McQueen Left London for Paris 25 Years Ago. Its Return Is Not a Nostalgia Move

17 September 2026

Milan Is No Longer Just Italian Fashion's Capital. It's Becoming Its Test Lab.

12 September 2026

When AI Tells Fashion's Story, Who Decides What Stays?

11 September 2026

Milan Fashion Week 2026: The Real Test for Luxury Brands

7 September 2026

Fashion

1 / 4

Dario Vitale Isn't Proof of a Trend. He's Proof of Where Creative Power Actually Sits.

Alexander McQueen Left London for Paris 25 Years Ago. Its Return Is Not a Nostalgia Move

Zendaya Is Not Prada's Muse. She Is Prada's New Position.

What did Kendall Jenner wear to the 2026 Venice Film Festival?

Watches

1 / 4

Luxury Watches Have Run Out of Price

Why Richard Mille Costs More Than a Ferrari: The Complete Investment and Collector's Guide 2026

Watches and Wonders 2026: Every Major Launch Analysed

Watches and Wonders 2026: Every Major Launch Analysed

Cars

1 / 1

Luxury Cars as Investments 2026: Ferrari, Porsche, and the Asset-Grade Automobiles That Hold Value

Intelligence

1 / 4

Luxury's AI Risk by 2030 Might Not Be That It Happens Too Fast. It Might Be That It Arrives on Schedule and Finds Fashion Unprepared

If Luxury Can't Destroy the Unsold Stock Anymore, Where Does It Actually Go? Check TJX's Numbers.

Prada Apologized. Fendi Stayed Silent. Louis Vuitton Won in Court and Still Lost. These Are Not the Same Story.

Fashion Just Learned to Care About AI Visibility. Cars Are Already Winning It

Investments

1 / 5

Luxury May Not Have a Customer Problem by 2030. It May Have a Customer-Size Problem

China Is Not Coming Back to Luxury the Way It Left It

Luxury's Next Competitor May Not Be Another Brand. It May Be the Secondhand Market.

The Luxury Customer Is Changing. Brands Are Still Pricing for the Old One.

The Luxury Market Is Splitting in Two

Most Read

Intelligence Briefing

Your Armani Apartment and Your Versace Penthouse Were Never Designed by the Same Kind of Company.

Luxury Built Scarcity on What It Could Hide. The EU Just Made That Illegal

Luxury's Recovery Is Real. So Is the Shrinking of Who It's For.

Culture

LISA Went Global First. Now She's Bringing It Home.

Sydney Sweeney Went a Year Without an Agent, Then Signed at the Perfect Moment

The Lido as Opening Argument: Why Venice Film Festival 2026 Is the Most Important Week in Fashion

Anne Hathaway, Princess Diaries 3, and the Luxury Architecture of a Career Rebuilt

Business

Luxury's Next Ownership Cycle Won't Be Defined by Who Inherits the Houses. It Will Be Defined by How Well They Transfer What Made Them Valuable

An estimated 1,200 independent luxury houses are approaching a generational ownership transition by 2030, inside a marke…

NikeSKIMS Just Shipped Its Third Drop. Nobody Has Actually Decided What It Is.

Fall 2026 Edit 01 launched September 17 with a reinterpreted Air Rift sneaker. That's the news. The more interesting que…

Human Made Bought Undercover for $3.6 Million. Jun Takahashi Didn't Sell What You'd Expect.

NIGO's Human Made is acquiring Jun Takahashi's Undercover outright but the deal's actual structure separates the compan…

From The Journal

1 / 5

After Versace: How Prada Group Is Building the Third Force in Luxury

Musical Chairs Is Over: What Fashion's 2026 Leadership Consolidation Tells Us About Brand Value

Max Mara SS27: The Most Radical Position in the Room

Etro SS27: The Paisley Question

Demna at Gucci: What 'Primavera' Actually Means

Latest Stories

Luxury's AI Risk by 2030 Might Not Be That It Happens Too Fast. It Might Be That It Arrives on Schedule and Finds Fashion Unprepared

Luxury May Not Have a Customer Problem by 2030. It May Have a Customer-Size Problem

Luxury's Next Ownership Cycle Won't Be Defined by Who Inherits the Houses. It Will Be Defined by How Well They Transfer What Made Them Valuable

If Luxury Can't Destroy the Unsold Stock Anymore, Where Does It Actually Go? Check TJX's Numbers.

NikeSKIMS Just Shipped Its Third Drop. Nobody Has Actually Decided What It Is.

Prada Apologized. Fendi Stayed Silent. Louis Vuitton Won in Court and Still Lost. These Are Not the Same Story.

Human Made Bought Undercover for $3.6 Million. Jun Takahashi Didn't Sell What You'd Expect.

Richemont Didn't Name an Heir. It Named a Committee and That's the More Careful Story