LVMH Stock 2026: Should You Buy, Hold or Sell MC.PA?
LVMH is down 28% from its 2023 peak. Morgan Stanley, Goldman Sachs, and UBS have all revised their targets. WMJ gives yo…
Chanel Price Increases 2026: Investment Logic or Brand Erosion?
Chanel's Classic Flap has increased in price 14 times since 2020 from $5,200 to $10,800. WMJ analyses whether the strate…
Why Richard Mille Costs More Than a Ferrari: The Complete Investment and Collector's Guide 2026
A Richard Mille starts at €300,000. A Ferrari 296 GTB starts at €320,000. One appreciates faster. WMJ explains the engin…
Watches and Wonders 2026: Every Major Launch Analysed
Watches and Wonders 2026 presented over 40 brand collections. WMJ's post-show analysis covers every major launch, the se…
Watches and Wonders 2026: Every Major Launch Analysed
Watches and Wonders 2026 presented over 40 brand collections. WMJ's post-show analysis covers every major launch, the se…
Demna at Gucci: Can the Man Who Saved Balenciaga Rescue a €6 Billion Brand in Crisis?
Gucci lost €3.8B in revenue in two years. Demna Gvasalia is the answer Kering chose. Here's why the bet is bigger and ri…
Luxury Brands on Social Media in 2026: The Paradox of Presence Without Selling
How Hermès grows 18% with 2M followers while Jacquemus needs 5M TikTok fans to reach €700M. The social paradox that's re…
LVMH vs Kering 2026: A Monarchy Consolidates While a Conglomerate Searches for a New Model
LVMH posted €80.8B in revenue while Kering's operating profit fell 33%. Two luxury empires, two fundamentally different …
Patek Philippe vs Audemars Piguet Royal Oak 2026: Two Markets, One Language
The Patek versus AP debate is not really a debate about watches. It is a debate about two distinct conceptions of capita…
Watches and Wonders 2026 Geneva: What the Launches Signal Before You See a Single Watch
AP returns to Geneva after a 5-year absence. Nautilus turns 50. Rolex brings Jubilee to sport models. W&W 2026 is the mo…
Milan Fashion Week September 2026: Dates, Shows and the Designers That Actually Matter
From September 16 to 22, 2026, Milan returns as the global fashion capital. Confirmed shows, key designers and what this…
Trump Tariffs and Italian Luxury 2026: Who Absorbs, Who Raises Prices, Who Is Already Relocating
15% US tariffs hit €12B of Italian luxury exports. WMJ maps exactly who absorbs, who raises prices, and which supply cha…
